No Filter also fixates on the battle for Instagram’s soul, following its purchase by Facebook for a then-absurd $1 billion, but seemingly a bargain today. You become a product of what everyone else wants, and not who you’re supposed to be.” The ability to rework photos to perfection has spread insecurity-even leading to a surge in filter-inspired plastic surgery. “The more you give up who you are to be liked by other people, it’s a formula for chipping away at your soul.

Instagram and its ilk have stolen self-esteem and our attention span, leaving us with a needy dependency on strangers’ affirmation for a scripted-reality form of our lives. No Filter author Frier shines in analyzing how Instagram rewired society and ushered far-reaching consequences for society, especially on young people’s mental health. And then, in cataloging that art, people would start to think about their lives differently, and themselves differently.” “Instagram’s early popularity was less about the technology and more about the psychology-about how it made people feel. The founders didn’t, however, consider the downside of their innovation-reality-adjusting filters made not only users’ pictures but their lives, by extension, look more appealing. Most cellphone cameras were pretty shoddy then, so Systrom and Krieger implemented filters to make the pictures prettier. The founders Kevin Systrom and Mike Krieger refocused their app on photo-sharing, which had become a well-liked feature among Burbn’s users. Instagram evolved from Burbn, a mobile check-in app. They are therefore even more susceptible to suggestions by the companies, and by the professional users on a platform who tailor their behavior to what works well on the site.” The book’s author, Bloomberg journalist Sarah Frier, says, “On social media, the average user is scrolling passively, wanting to be entertained and updated on the latest.

No Filter: The Inside Story of Instagram (2020) narrates the civil networking service’s ascendance from a Silicon Valley startup to a cultural phenomenon with an ever-present feature of everyday life and an advertising juggernaut.

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